Product Keynote: MetaDAO

What if launching a token could 10x your user growth overnight while simultaneously protecting your community from getting rugged? At Breakpoint 2025, MetaDAO's Proph3t presented a compelling case for "ownership coins" – a new paradigm in crypto fundraising that has already helped projects raise millions while delivering explosive growth metrics.

Summary

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MetaDAO is positioning itself as the home of ownership coins, a new category of crypto assets designed to solve two of the industry's most persistent problems: teams walking away with user funds, and successful projects that never return value to token holders. Unlike traditional token launches, ownership coins come with built-in governance mechanisms and legal structures that bind founders to their communities.

The presentation highlighted dramatic real-world results. Avicii, a crypto credit card product that launched through MetaDAO, saw its daily spending volume increase more than 10x following its token launch. Similarly, the chart for Hyperliquid showed an unmistakable correlation between their token launch and explosive trading volume growth – demonstrating the power of giving users skin in the game.

Proph3t argued that the future of internet capital markets lies not in tokenizing traditional stocks or building marginally better trading infrastructure, but in creating genuinely crypto-native assets. The historical precedent supports this view: ICOs, NFTs, and meme coins – all crypto-native innovations – have been the primary drivers of on-chain adoption. MetaDAO's ownership coins represent the next evolution in this lineage, combining the viral growth potential of token launches with unprecedented protections for investors.

The platform has already facilitated raises for multiple projects including Omnipair (specialized borrow-lend), Solomon (described as "Ethena for Solana"), Avicii (crypto neo-bank), Umber (privacy protocol), PayStream (borrow-lend), and ZKL Solar (privacy protocol). One notable example saw Umber seeking to raise $750,000 but ultimately securing $3 million through the MetaDAO platform.

Key Points:

The Case for Crypto-Native Assets Over Tokenized Stocks

While much of the crypto industry focuses on bringing traditional assets on-chain – whether through tokenized stocks or sophisticated trading infrastructure that reduces spreads from five bits to two bits – MetaDAO takes a fundamentally different approach. Proph3t argued that the real opportunity lies in crypto-native assets that cannot be traded through traditional brokerage accounts.

The historical evidence supports this thesis. Every major wave of crypto adoption has been driven by uniquely crypto-native innovations: ICOs created unprecedented access to early-stage investment opportunities, NFTs enabled new forms of digital ownership and creator monetization, and meme coins demonstrated the power of community-driven value creation. Rather than competing with traditional finance on its own turf, MetaDAO aims to create entirely new categories of investable assets that leverage crypto's unique properties.

How Token Launches Drive User Growth

The presentation featured compelling before-and-after comparisons that illustrated the dramatic impact of token launches on product adoption. Hyperliquid's volume chart showed a clear inflection point coinciding with their token launch, as newly minted token holders gained strong incentives to promote, use, and evangelize the platform.

Avicii's case was even more striking. The crypto credit card's daily spending volume hockey-sticked upward immediately following their ownership coin launch, ultimately increasing by more than 10x. This growth wasn't coincidental – when users become owners, they transform from passive customers into active advocates. They have genuine financial incentive to promote the product on crypto Twitter, to onboard their friends, and to use the service themselves. This user-as-owner dynamic creates a powerful growth flywheel that traditional equity structures cannot replicate.

The Rug Pull Problem and How MetaDAO Solves It

Crypto's rug pull problem manifests in two distinct ways, and MetaDAO has designed solutions for both. The first type involves teams simply absconding with raised funds – a straightforward exit scam. The second, more insidious type involves building genuinely successful businesses whose cash flows never benefit token holders. Proph3t cited Unibot as a cautionary example: the project built a Solana product generating $200 million in fees, yet none of that value flowed to token holders. The token collapsed to near-zero while the team retained all profits.

MetaDAO's ownership coins address these issues through a combination of on-chain governance and legal structures. On the governance side, founders must submit proposals – typically around four times per year – for actions like minting new tokens or conducting OTC investment rounds. The community votes on these proposals through MetaDAO's unique mechanism, creating ongoing market oversight without the dysfunction that has plagued traditional DAOs.

Legal Structure and IP Protection

Beyond governance, MetaDAO has implemented legal frameworks that create binding obligations between founders and token holders. When founders raise through MetaDAO, they assign their intellectual property to a legal entity that is contractually bound to the on-chain governance system. This structure prevents founders from simply walking away with a successful business or pocketing acquisition proceeds while leaving token holders with nothing.

This legal-technical hybrid approach represents a significant evolution from earlier crypto governance experiments. Rather than relying solely on smart contracts or community pressure, MetaDAO creates enforceable obligations that survive in the traditional legal system. If a project gets acquired, the proceeds must flow through the governance structure – founders cannot simply pocket the money and abandon their token holders.

Projects Already Building on MetaDAO

MetaDAO has attracted a diverse portfolio of crypto-native projects across multiple verticals. Omnipair is building a specialized borrow-lend protocol, while Solomon positions itself as "Ethena for Solana." Avicii operates as a crypto neo-bank with credit card functionality. Privacy-focused projects include Umber, PayStream, and ZKL Solar. Each represents the kind of crypto-native innovation that cannot be replicated through traditional financial infrastructure.

The platform's track record includes significant fundraising successes. Umber initially sought to raise $750,000 but ultimately secured $3 million through MetaDAO – demonstrating both strong investor demand and the platform's ability to facilitate substantial capital formation for early-stage projects.

Facts + Figures

• Avicii's daily spending volume increased more than 10x following their ownership coin launch on MetaDAO

• Unibot generated $200 million in fees but returned none of that value to token holders, exemplifying the rug pull problem MetaDAO aims to solve

• Umber sought to raise $750,000 but ultimately raised $3 million through MetaDAO

• MetaDAO's governance system typically requires founder proposals approximately four times per year

• Projects currently building on MetaDAO include Omnipair, Solomon, Avicii, Umber, PayStream, Loyal, and ZKL Solar

• The platform focuses exclusively on crypto-native projects rather than tokenized traditional assets

• Legal structures require founders to assign IP to entities bound by on-chain governance

• Historical adoption drivers in crypto – ICOs, NFTs, and meme coins – have all been crypto-native assets

Top quotes

• "What's brought people on-chain historically is ICOs, NFTs, meme coins. These are all crypto-native assets that you can't already trade in a brokerage account."

• "Can you see when they launch their coin just by looking at this chart? And yeah, you kind of can."

• "People are tired of getting rugs in crypto. This has been a huge, huge problem."

• "Unibot built Unibot on Solana, made $200 million in fees. None of that is going to token holders."

• "You should raise from your users – the people who are going to shill you on crypto Twitter – as opposed to raising from investors, like private investors."

• "Their volume per day – people using the credit card per day – is up more than 10x since they launched."

• "If you get acquired, you can't just take all the money, which has been a recent thing lately."

• "Umber wanted to raise 750k and ended up raising $3 million through MetaDAO."

• "Please, if you're a genuine team building something interesting, I really, really want to talk to you."

Questions Answered

What is an ownership coin and how does it differ from regular tokens?

An ownership coin is a token that comes with built-in governance rights and legal protections that ensure value flows back to token holders. Unlike regular tokens where teams can generate millions in revenue without sharing any with holders, ownership coins require founders to assign their intellectual property to legal entities bound by on-chain governance. This creates enforceable obligations that prevent founders from walking away with successful businesses or acquisition proceeds while token holders receive nothing.

Why should crypto founders consider launching tokens instead of traditional fundraising?

Token launches create powerful growth flywheels that traditional fundraising cannot match. When users become token holders, they gain direct financial incentive to promote, use, and evangelize the product. This transforms passive customers into active advocates who shill the project on crypto Twitter and drive organic adoption. The Avicii case demonstrated this dramatically – daily spending volume increased 10x following their token launch as newly minted owners had skin in the game.

How does MetaDAO prevent rug pulls?

MetaDAO prevents rug pulls through a combination of on-chain governance and legal structures. Founders submit proposals approximately four times per year for actions like minting new tokens or conducting investment rounds, which the community votes on. Additionally, founders must assign their IP to legal entities that are contractually bound to the on-chain governance system. This means they cannot simply abscond with funds or, in the case of an acquisition, pocket the proceeds while leaving token holders with worthless tokens.

What types of projects can raise through MetaDAO?

MetaDAO focuses exclusively on crypto-native projects – businesses building products that cannot be replicated through traditional financial infrastructure. Current projects span multiple verticals including specialized borrow-lend protocols (Omnipair, PayStream), yield products (Solomon, positioned as "Ethena for Solana"), neo-banking and payments (Avicii), and privacy protocols (Umber, ZKL Solar). The platform is not interested in tokenizing traditional assets but rather in supporting genuinely innovative crypto applications.

How much can projects raise through MetaDAO?

MetaDAO has demonstrated the ability to facilitate substantial capital formation for early-stage projects. The most cited example is Umber, a privacy protocol that initially sought to raise $750,000 but ultimately secured $3 million through the platform – four times their target amount. This suggests strong investor appetite for ownership coins that provide genuine protections and governance rights compared to traditional token offerings.

What ongoing obligations do founders have after launching an ownership coin?

Founders launching ownership coins through MetaDAO must submit proposals to the community approximately four times per year for significant actions like minting new tokens or conducting OTC investment rounds. These proposals go through MetaDAO's governance process where token holders can vote. This creates ongoing market oversight without requiring the constant community engagement that has made traditional DAOs dysfunctional. The legal structures also create binding obligations around IP ownership and proceeds distribution.